Published by SimplyCast
The SimplyCast Compliance department "delivers" once again with very important tips on improving your deliverability and overall happiness. Yes, they are that good.
During the spring months many take the opportunity to “spring clean” their homes. For email marketing this is a good time to “spring clean” or re-opt-in your mailing lists.
Email marketing lists should be cleaned at least a few times per year. This will help increase deliverability rates, open rates, ROI, etc. By keeping a clean list you avoid sending to spam traps which can develop over a period of time when an email address becomes inactive for whatever reason.
ISP's take this opportunity to turn the address into a “spam trap”, monitoring the inbox and blacklisting those who sends email to it.
Having your list of subscribers re-opt-in not only cleans spam trap addresses and recipients who no longer wish to receive your mail but also gives you the opportunity to update your recipients on how often you send (which may or may not have changed) and what you will continue to be sending.
It is important to understand that even though your recipients may know who you are already and have confirmed that they want to receive your mail at one point in time, they may have changed their mind and no longer wish to receive your mail.
At this point the majority of those people will report the email as spam rather than clicking the unsubscribe link. To stress the obvious, you do not want that.
Therefore giving the option to re-opt-in helps keep your complaint rates low, your deliverability high and your lists squeaky clean.
A sample re-opt-in email is below:
Dear ,
Previously you provided us with your e-mail address when you subscribed to (company/newsletter). We are updating are lists and would like to confirm that you still wish to receive our company newsletter/promotion/etc. We will continue to send our monthly newsletter and from time-to-time, you may receive email updates or special promotions. You may unsubscribe at any time via the link at the bottom of the page or by emailing.
Sincerely,
(company)
(address)
Feel free to email us at deliverability@simplycast.com anytime for further explanation.
SimplyCast's Interactive Marketing Suite includes:
Email Marketing | Survey Marketing | Event Marketing |
Fax Marketing | SMS Marketing | AutoResponder Marketing



































SimplyCast is a great value and very easy to work with but what I like and respect the most is the never-ending quest to be better. The staff is always working on something new and every upgrade I've experienced has been fantastic. The customer service is exceptional as well. I recommend SimplyCast.com to everyone.
Bill Broadbent
My experience with SimplyCast has been a very pleasant one. I love the easy user interface, great customer support and reliability of service. I would and have recommended them to several of my business associates.
James DeBenedetto
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Email Marketing Optimization Tips
Despite everyone's love for social media and other trendy options (SMS for example), email marketing is still is an incredibly valuable tool for B2C and B2B marketers. |
SimplyCast has been a Better Business Bureau Accredited business since December 2000. This means it supports BBB's services to the public and meets the BBB Accreditation standards.
To read further on our A+ relationship with the Better Business Bureau, please go here.
The SimplyCast team is so convinced that you will absolutely love our easy-to-use Interactive Marketing products, that we are willing to offer a 30 day, risk free money-back guarantee.
If you are unhappy at anytime within 30 days of purchasing one of our email based services, then simply let us know and one of our customer care specialists will refund your purchase in a prompt and courteous manner.
Contact our customer care team by email or phone at
1.877.312.4979 ext. 2.
Being that we are a Canadian Company based out of Dartmouth, Nova Scotia, we do not have to charge any sales tax for any of our International Customers, which include everyone based in the United States of America and abroad.
At SimplyCast, we strive to provide our customers with the highest quality service at the best price.
In order to continue to help you grow your business and stay on budget, our promise to you is to provide the best price possible.
If you find a similar service advertised or quoted by another company that is similar to a service offered by SimplyCast, contact us by email or phone with either the website link or quote.
The SimplyCast team knows that our Best Price Promise will keep everyone working hard to please you, so that you can keep enjoying SimplyCast's Interactive Marketing Service and grow your business.