Published by SimplyCast
SimplyCast has added a great new feature that will help you manage and expand your email marketing efforts.
Subaccounts are here.
Subaccounts are client accounts connected to yours. Depending upon the permissions you set, they can then do various things, from only creating email marketing campaigns, to sending those campaigns on your behalf and who can have access to the juicy reports after each send.
When version 7.1 was launched a few weeks ago, subaccounts became available within SimplyCast, although in early development. That means our team would love to hear some feedback and more requests on what you think subaccounts should include.
Here is a breakdown of how it all works.
Published by SimplyCast
Originally posted on SimplyCast's main blog on March 3rd, 2012
Despite everyone's love for social media and other trendy options (SMS for example), email marketing is still is an incredibly valuable tool for B2C and B2B marketers. The tools available and the process of sending a campaign are all pretty similar regardless of what ESP you use, so that is where you have to get strict about your optimization.
Why? Because the 10 other companies going after the same readers as you are doing it.
Published by SimplyCast
Published by SimplyCast
An email marketing campaign is either profitable (making money) or not (losing money).
To Calculate
Take the total number of revenue generated from the specific email marketing campaign and subtract the cost of the campaign and the cost of the goods sold, then divide the whole mess by the total number of emails delivered.
(revenue – cost of email – cost of goods)/# of emails delivered
Just to clarify, the cost of the campaign (and cost of goods sold) may include email marketing software, equipment, staff wages and/or materials.
What does the rate mean?
First, everything you do has a cost associated!
If you’re in the black, then keep on truckin’. If you’re in the red, then regroup and analyze what got out of hand.



































SimplyCast is a great value and very easy to work with but what I like and respect the most is the never-ending quest to be better. The staff is always working on something new and every upgrade I've experienced has been fantastic. The customer service is exceptional as well. I recommend SimplyCast.com to everyone.
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My experience with SimplyCast has been a very pleasant one. I love the easy user interface, great customer support and reliability of service. I would and have recommended them to several of my business associates.
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Subaccounts Added for Email Marketing Service
Subaccounts are now available with SimplyCast. Have your whole team using one account with various levels of permission. |
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Email Marketing Optimization Tips
Despite everyone's love for social media and other trendy options (SMS for example), email marketing is still is an incredibly valuable tool for B2C and B2B marketers. |
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Contact our customer care team by email or phone at
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