Email Marketing Blog

Published by SimplyCast

SimplyCast has added a great new feature that will help you manage and expand your email marketing efforts.

Subaccounts are here.

Subaccounts are client accounts connected to yours. Depending upon the permissions you set, they can then do various things, from only creating email marketing campaigns, to sending those campaigns on your behalf and who can have access to the juicy reports after each send.

When version 7.1 was launched a few weeks ago, subaccounts became available within SimplyCast, although in early development. That means our team would love to hear some feedback and more requests on what you think subaccounts should include.

Here is a breakdown of how it all works.



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Posted In:
Email Marketing    |    Product Updates

Published by SimplyCast

Originally posted on SimplyCast's main blog on March 3rd, 2012

Despite everyone's love for social media and other trendy options (SMS for example), email marketing is still is an incredibly valuable tool for B2C and B2B marketers. The tools available and the process of sending a campaign are all pretty similar regardless of what ESP you use, so that is where you have to get strict about your optimization.

Why? Because the 10 other companies going after the same readers as you are doing it.



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Posted In:
Email Marketing

Published by SimplyCast

Posted In:
Email Marketing    |    Tips and Tricks

Published by SimplyCast

An email marketing campaign is either profitable (making money) or not (losing money).

To Calculate

Take the total number of revenue generated from the specific email marketing campaign and subtract the cost of the campaign and the cost of the goods sold, then divide the whole mess by the total number of emails delivered.

(revenue – cost of email – cost of goods)/# of emails delivered

Just to clarify, the cost of the campaign (and cost of goods sold) may include email marketing software, equipment, staff wages and/or materials.

What does the rate mean?

First, everything you do has a cost associated!

If you’re in the black, then keep on truckin’. If you’re in the red, then regroup and analyze what got out of hand.



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Posted In:
Email Marketing    |    Tips and Tricks

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Email Marketing Blog    


Subaccounts Added for Email Marketing Service

Subaccounts are now available with SimplyCast. Have your whole team using one account with various levels of permission.

Email Marketing Optimization Tips

Despite everyone's love for social media and other trendy options (SMS for example), email marketing is still is an incredibly valuable tool for B2C and B2B marketers.

A+ Rating With the Better Business Bureau

SimplyCast has been a Better Business Bureau Accredited business since December 2000. This means it supports BBB's services to the public and meets the BBB Accreditation standards.

To read further on our A+ relationship with the Better Business Bureau, please go here.

30-Day Money Back Guarantee

The SimplyCast team is so convinced that you will absolutely love our easy-to-use Interactive Marketing products, that we are willing to offer a 30 day, risk free money-back guarantee.

If you are unhappy at anytime within 30 days of purchasing one of our email based services, then simply let us know and one of our customer care specialists will refund your purchase in a prompt and courteous manner.

Contact our customer care team by email or phone at
1.877.312.4979 ext. 2.

No Sales Tax!

Being that we are a Canadian Company based out of Dartmouth, Nova Scotia, we do not have to charge any sales tax for any of our International Customers, which include everyone based in the United States of America and abroad.

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At SimplyCast, we strive to provide our customers with the highest quality service at the best price.

In order to continue to help you grow your business and stay on budget, our promise to you is to provide the best price possible.

If you find a similar service advertised or quoted by another company that is similar to a service offered by SimplyCast, contact us by email or phone with either the website link or quote.

The SimplyCast team knows that our Best Price Promise will keep everyone working hard to please you, so that you can keep enjoying SimplyCast's Interactive Marketing Service and grow your business.

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