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Getting Started With Email Marketing


Quick Tutorial to Get you Started:


  1. Access your SimplyCast account by logging in at SimplyCast.com.

    bulk email

  2. Once inside the Application, select Email by clicking on the icon on the left side of the screen and then the Email Dashboard.


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  4. From the Email Marketing Dashboard you can see all of your projects and toggle back and forth to view:


    1. Summary of all campaigns (this is your home dashboard)

    2. Summary is also where you create a New Email Campaign by clicking Create New Project.

    3. View Campaign Reports

    4. View your Unsubscribe List

    5. Setup and manage Social Media Integration

    6. Choose a pricing plan,

    7. Help Section


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  6. To start a new campaign without an existing Contact List, choose Create New Project from the Summary tab.

  7. You will now be prompted to enter a project name. Use something that will help you remember specifically how this Email Campaign will be used.



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  8. Now you have 6 options for your creation:


    1. HTML Editor – Select a template and compose your message. You can also upload your own HTML. This option is best if you have a template already made and want to import it.

    2. From URL - Type the address of a webpage, and the page's HTML content will be loaded into our editor for you to edit.

    3. Text Only - Select this option if you wish to send a text only email. No design elements, such as a background design will be included.

    4. Visual Editor - Drag, drop and edit blocks to create your own unique layout. Best if you want to start from scratch with a template.

    5. Copy Existing Project - Duplicate one of your previous messages to use again or make new changes.

    6. A/B Split Testing - Try different combinations of subject lines, sender names, and other elements to optimize your open rates.

    7. Once you have made your choice, click Next Step. For the sake of this tutorial, we will choose the HTML Editor. You will now be prompted to choose a template.

  1. Select a template from the many categories or select the blank template to add your own HTML.

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  2. At the Edit Campaign screen we will begin to design the email. Take advantage of the different editing tools to design the email exactly to your specifications. When you are finished, have a look at your campaign by using the Preview tab. When you’re ready, next add the text only content by clicking on Text Content. You can also preview this. Jump back and forth between tabs as much as you want. When ready, hit next.


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  3. Here you will create or upload your list of contacts. If you have a list to upload, click New From File. If you already have lists uploaded, this step will be skipped.



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    Now you will send your project by entering the subject line, selecting a send time and checking to make sure your Address Information is correct. Then below select the list you want to send to and if you want to include the Social Media Bar. You can do a Test Send or hit the next button to move to the cross check page.



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  4. The Cross check page will review your campaign and point out steps you missed or make recommendations on what to improve. Once everything has a green check mark, you are ready to send. Click next.

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View Campaign Reports:

  1. From the Email Marketing Dashboard choose the Reports tab .

  2. From the Campaign Reports screen there are 6 tabs across the top to adjust which reports you can see:

    1. 7 Days

    2. 1 Month

    3. 2 Months

    4. 3 Months

    5. All

    6. Pending


    email marketing
  3. Each of these time frames show the following attributes about the Email Campaign:


    1. Name – The project name

    2. Date – Date the campaign took place

    3. Email Subject – The subject of the email used for the Campaign

    4. List – Contact List assigned to the campaign

    5. Sent – Number of Emails sent

    6. Opens – How many emails were opened

    7. Views – How many users clicked the ‘View as Website’ at the top of the email. (Usually due to an inability to view the message)

    8. Bounces – How many emails bounced back due to a lack of deliverability

    9. Opt-Outs – How many users chose to Opt Out of the Email Campaign


  4. The report list can also be grouped on Subject or Status by adjusting the combo box at the top of the list.


Client Testimonials

SimplyCast is a great value and very easy to work with but what I like and respect the most is the never-ending quest to be better. The staff is always working on something new and every upgrade I've experienced has been fantastic. The customer service is exceptional as well. I recommend SimplyCast.com to everyone. QuotationMark

Bill Broadbent


My experience with SimplyCast has been a very pleasant one. I love the easy user interface, great customer support and reliability of service. I would and have recommended them to several of my business associates. QuotationMark

James DeBenedetto

Email Marketing Blog    


Subaccounts Added for Email Marketing Service

Subaccounts are now available with SimplyCast. Have your whole team using one account with various levels of permission.

Email Marketing Optimization Tips

Despite everyone's love for social media and other trendy options (SMS for example), email marketing is still is an incredibly valuable tool for B2C and B2B marketers.

A+ Rating With the Better Business Bureau

SimplyCast has been a Better Business Bureau Accredited business since December 2000. This means it supports BBB's services to the public and meets the BBB Accreditation standards.

To read further on our A+ relationship with the Better Business Bureau, please go here.

30-Day Money Back Guarantee

The SimplyCast team is so convinced that you will absolutely love our easy-to-use Interactive Marketing products, that we are willing to offer a 30 day, risk free money-back guarantee.

If you are unhappy at anytime within 30 days of purchasing one of our email based services, then simply let us know and one of our customer care specialists will refund your purchase in a prompt and courteous manner.

Contact our customer care team by email or phone at
1.877.312.4979 ext. 2.

No Sales Tax!

Being that we are a Canadian Company based out of Dartmouth, Nova Scotia, we do not have to charge any sales tax for any of our International Customers, which include everyone based in the United States of America and abroad.

Our Best Price Promise

At SimplyCast, we strive to provide our customers with the highest quality service at the best price.

In order to continue to help you grow your business and stay on budget, our promise to you is to provide the best price possible.

If you find a similar service advertised or quoted by another company that is similar to a service offered by SimplyCast, contact us by email or phone with either the website link or quote.

The SimplyCast team knows that our Best Price Promise will keep everyone working hard to please you, so that you can keep enjoying SimplyCast's Interactive Marketing Service and grow your business.

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